It's a new Day and new model

I got my latest issue of Squadron mail order, and damn near had a heart attack over the prices of Tamiya 1/35 kits. Most of the molds are from the 70's and no real changes have been made. So why pay 55.00 for a well-worn Panzer IV J that has nothing special to it. Just the same old kit from forty years past, not even a PE fret to justify the cost of covering the tooling cost for the new BT-7 Russkie light tank. Is this how you recoup (RE-COOP, for the DEAR Leader in the White House who can;t prononuse Corpsman) your engineering costs Tamiya.
I'll plan to convert to 1/72 scale armor. At least UM from Russia is cheap and a wide line of obscure Russian and now American tanks.